Month: December 2017

To lose one may be regarded as a misfortune, to lose two looks like carelessness! Blog To lose one may be regarded as a misfortune, to lose two looks like carelessness! ‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to… 23 December 2017 Market Research Knowledge Benchmarking Study 2017 Blog Market Research Knowledge Benchmarking Study 2017 In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a… 17 December 2017 Hints for Presenting at International Conference Blog Hints for Presenting at International Conference Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event –… 15 December 2017 Is it time for market research to ditch the ritual of the Null Hypothesis? Blog Is it time for market research to ditch the ritual of the Null Hypothesis? From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.… 9 December 2017

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