Month: January 2015
Blog
Why might a business reject something that is both better and cheaper? (The better tyre example)
I was talking to a company that had a service that was both better and cheaper than the…
29 January 2015
Blog
What can the painter Turner teach market researchers?
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London…
17 January 2015
Blog
How should we improve the research participant experience?
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What…
6 January 2015
Blog
The use of tense in writing up market research results
This blog post has been written as part of a project I am working on to produce a…
4 January 2015