Month: July 2014
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Using a Big Picture approach to understand the key trends in mobile market research
During the last week I have made three separate presentations in Tokyo on the topic of the key…
28 July 2014
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Customers are your last competitive advantage
Most companies claim to be customer centric, but when you look at what they do you will see…
25 July 2014
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Try a sample chapter from our new book on Mobile Market Research
Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of…
18 July 2014
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NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how…
16 July 2014
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Market Research and Marketing Research mean the same thing
I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR…
6 July 2014
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If you want to learn how to present well, use PowerPoint
Well, to be more precise, if you want to present well, learn to be a good presenter using…
3 July 2014