Month: December 2013

post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Facebook still dominant in the UK – even amongst the young! Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps… 16 December 2013 post image Blog Stand tall and if necessary ‘fake it till you make it’ For several years, when teaching presenting, I have been asking people to stand when they present and to… 15 December 2013 post image Blog Is market research really a career? Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for… 13 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Answers to Frequently Asked Mobile Market Research Questions In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,… 9 December 2013 post image Blog Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or… 6 December 2013 post image Blog The Opportunities and Threats Facing Market Research – Sally Joubert Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we… 5 December 2013 post image Blog Getting the recipe (and decoration) right – Karen Schofield Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out… 2 December 2013