Month: October 2013
post image Blog
What are the key international research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
27 October 2013
post image Blog
What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
post image Blog
Why might a product test show a negative result?
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric…
20 October 2013
post image Blog
Jan Hofmeyr challenges the future of market research at MRMW London
Last week, at the MRMW Conference in London, the future of market research as we know it was…
14 October 2013
post image Blog
If at first the business does not take off, kill it?
Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy…
8 October 2013
Blog
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
post image Blog
Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013
Blog
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
post image Blog
Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013