Month: August 2013
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Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013
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Notes for a non-researcher conducting qualitative research
In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.…
26 August 2013
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In market research, is agnosticism the new belief?
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions…
6 August 2013
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Unintentional Interlocking Quotas
This post has been written in response to a query I receive fairly often about sampling. The phenomenon…
2 August 2013