Month: July 2013

post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 post image Blog When and why to conduct mobile only studies? Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody… 17 July 2013 post image Blog The tablet that didn’t bite As mentioned before, I am in the midst of co-writing a book on mobile research and today I… 12 July 2013 post image Blog Mobile Specific Qualitative Research As I have mentioned before, I am involved in writing a book on mobile market research, with Navin… 5 July 2013