Month: May 2013

post image Blog How much should clients know about New Market Research? The other day I saw a comment that clients have a duty to keep themselves up-to-date with all… 31 May 2013 post image Blog Does commercial market research deserve special exemptions? In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the… 23 May 2013 post image Blog 10 Reasons to buy ESOMAR’s new book 1 It’s not your classic textbook This book focusses on the questions that are part of the everyday… 19 May 2013 post image Blog The Gen2 Advisors’ Social Media Analytics Report The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled… 15 May 2013 post image Blog An illustration of what happens when evidence, marketing, and customers are ignored Marketers and market researchers are always looking for stories that provide evidence for the value of what they… 10 May 2013 post image Blog How much of your research should be with customers? Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are… 9 May 2013 post image Blog The Myth of the Poverty Premium There is a widespread view that people in poverty pay more for their products and services than richer… 2 May 2013