Month: April 2013
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Why do people join B2B communities?
I have spent the last couple of weeks in Australia as part of my role in Vision Critical…
26 April 2013
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Think inside out, not outside in
One of the things that marketers, researchers, and administrators are often encouraged to do is to try to…
21 April 2013
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How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
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Behavioural Economics is mostly a quant thing
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,…
7 April 2013